Instagram has been growing consistently for the past years. It’s an amazing tool and personally, it’s my favorite social media platform of the moment.

If you’re not on Instagram yet it’s time to get in there. And if you’ve been playing around with it, it’s time to get serious. Whether you’re a coach, infopreneur or you have a business that sells products then Instagram is the place to be.

And once you’re on Instagram it’s time to make the move to a business account.

Why you need an Instagram Business Account?

Business accounts have several benefits and I’m sure that as Instagram grows and develops more will come. In the meantime here are the top ones:

Contact Information

You now get a contact button right next to your follow button so that people can get in touch with you in more ways than just the link in your profile page. You can add your email and/or phone number here giving your audience a new way to reach out to you.

Analytics

Finally, you get to see the results from your work without having to go over to some other platform to see your reach and impressions. With the business account, you’ll be able to see all the details of your Instagram Analytics right on the app.

Ads & Promotion

With the business account, you get to easily promote your posts on Instagram, create ads and manage them all from your phone.

 

Convinced? It’s time to make that switch so how do you go about it?

Switching to an Instagram Business Account

Switching to a Business account is real easy!

First go to your Profile page, on the top right corner click the three little dots to access your definitions. Scroll down to the Account menu and click: Switch to Business Profile

Follow the step by step process to create your business account, you’ll be asked to:

  • Connect to your Facebook Business account
  • and add your contact information

And that’s It you’re all done! You’ll now have access to your page statistics and all of the business tools features that I mentioned above.

So now that you have your Instagram Business Account how will you work to make Instagram a valuable tool in your business?

 

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