I want you to take back your Power find the head space to grow and understand that it’s always there for you to take.
In the Online Business Manager industry it’s often said that the value we provide for you, the business owner is that we save you time by doing the things you can’t or don’t know how to do. But let’s be honest, that’s not true!
Are we saving you time? Yes, of course, but it’s not because we are doing things you can’t do. You can figure out like to do absolutely anything! I know you can because you’re a smart, intelligent and determined woman!
The real value of an OBM and a VA isn’t the time saved, it’s the head space gained.
It’s allowing you to have the head space to focus on the opportunities that will grow your business. And create new opportunities for you and your business.
There’re plenty of things that you can figure out how to do. But they may not be the best use of your time. Having someone to support you with the day to day hustle will allow you to be more discerning on how you spend your time.
Making this clear to you, the difference between saving time and gaining head space is so important for me. Because even though time doesn’t stretch your head space is much more valuable.
When you hire someone to support you, you’re not giving your power away. You’re taking back the power to do what YOU know best.
Are you ready to focus on what you know best?
Do you ever feel like you’re doing it all alone? I know I did! Being an entrepreneur is a roller coaster ride. Filled with challenges and tech pot holes and bad sales day, and so much more. And some days you really just need a girlfriend that will hear you out and help you get cracking. One of the things that have helped me the most through these bad days has been masterminds. And you haven’t joined a mastermind then I have the one for you!
You must be asking yourself: what the hell is a mastermind?
A mastermind is basically a virtual posy for your business. Your own little group of girlfriends that are there to support you and help you grow your business. Face the challenges being an entrepreneur and change the world.
What would it feel like to you if whenever you had a business hiccup that you needed to talk through you had a group of trusted friends that you could turn to for help, support and most importantly answers?
It would be amazing right?!
I’ve been a part of some amazing masterminds in the past. So when I started to look at new ways to serve you amazing ladies, I knew this was something that I wanted to do for you.
So if you’re ready to start Owning your Power with other amazing ladies at your back then take a look at my new Business Building Mastermind. We are getting started in September and right now there are only 12 spots open. So don’t waste any more time and take a look at it here. Can’t wait to see you there!
Instagram has been growing consistently for the past years. It’s an amazing tool and personally, it’s my favorite social media platform of the moment.
If you’re not on Instagram yet it’s time to get in there. And if you’ve been playing around with it, it’s time to get serious. Whether you’re a coach, infopreneur or you have a business that sells products then Instagram is the place to be.
And once you’re on Instagram it’s time to make the move to a business account.
Why you need an Instagram Business Account?
Business accounts have several benefits and I’m sure that as Instagram grows and develops more will come. In the meantime here are the top ones:
You now get a contact button right next to your follow button so that people can get in touch with you in more ways than just the link in your profile page. You can add your email and/or phone number here giving your audience a new way to reach out to you.
Finally, you get to see the results from your work without having to go over to some other platform to see your reach and impressions. With the business account, you’ll be able to see all the details of your Instagram Analytics right on the app.
Ads & Promotion
With the business account, you get to easily promote your posts on Instagram, create ads and manage them all from your phone.
Convinced? It’s time to make that switch so how do you go about it?
Switching to an Instagram Business Account
Switching to a Business account is real easy!
First go to your Profile page, on the top right corner click the three little dots to access your definitions. Scroll down to the Account menu and click: Switch to Business Profile
Follow the step by step process to create your business account, you’ll be asked to:
- Connect to your Facebook Business account
- and add your contact information
And that’s It you’re all done! You’ll now have access to your page statistics and all of the business tools features that I mentioned above.
So now that you have your Instagram Business Account how will you work to make Instagram a valuable tool in your business?
If you know a little bit about me you might know that I studied and worked as a web designer for many years. But after I left my corporate job I stopped doing web design.
Why did I stop? It stopped feeling like it was of service to my clients.
Now don’t get me wrong. Website Design is a wonderful and complicated beast. And it’s undoubtedly necessary for growing your business, just ask the amazing Rachael Kay Albers, she knows her stuff!
But after years of working at an agency where all we did was design site, I was tired of watching client, after client, create websites that fell flat on their faces, that didn’t have any real strategy behind them and that ultimately didn’t create any value for the client or their company, I was done!
The truth is you might not need a professionally designed website just yet.
Before you go and hire a web designer and spend thousands on creating a top notch professional website, ask yourself:
- Do you know what you want to sell and to who?
- Have you defined your brand and brand messaging?
- Do you have an idea of the path or funnel your clients will follow to buy from you?
If you don’t have these points figured out yet it’s definitely too early to hire a web designer. But that doesn’t mean you can’t get an extra pair of hands to help you out.
I know that looking at those three bullet points above can be daunting and you can’t even begin to figure out how to create a funnel for your business. But it doesn’t need to be scary! The trick is to chop these tasks down into manageable bite size actions and create a plan for getting them done!
Why don’t I do web design? Because I much rather help you get all the pieces of your business running smoothly. So that you can grow with confidence!
Are you ready to grow your business and change the world? If you’re looking for someone to help you break down these big tasks and get them done with you then let’s chat.
Why are you doing this? How does this support your Happiness?
That’s the real question, isn’t it? Why you’re doing this whole “entrepreneur” thing. If you don’t have a real good reason for doing it then I can almost guarantee you that it will be hard to keep it up.
My why is Freedom and Service. The freedom to explore the world and meet new people (I’m learning Russian now) and the capacity to serve other women and entrepreneurs in creating a better world.
I believe that we all need more freedom in our life the freedom to live life in our own terms. And that freedom will ultimately help make the world a better place. Or how Linda so brilliantly put it “When we take responsibility for our own happiness we can through, bring happiness to the world as a whole.” (I’m paraphrasing here, but don’t take my word for it visit her site to learn more)
What is your Why? Or better yet what would bring you happiness? And in doing so bring about world peace.
We used to say “Content is King”, and although that catch phrase has gone out of fashion content is still an important part of your marketing strategy. For that reason, you should always be strategic when creating content for your business.
What to keep in mind when creating content:
Never, ever, forget your audience. They’re the reason why you create content and you should always be crystal clear for who you’re creating that content.
Before creating a new piece of content take a step back and look at who your audience is how you can best serve it.
Select a clear and specific topic for your content piece. This is vital for two different reasons: First, because having a specific topic that you’re covering will instantly make it more relevant. And Second, because once you know what you’ll be talking about you’ll know who you’ll be talking about. Is this someone who’s just finding out about you and what you do? Someone looking for ways to fix a specific problem? Or is it someone ready to invest in you and your business?
Knowing what your client is looking for will help you craft content that is just right for this person and where they are right now. And doing this right is what builds loyalty.
Make an Outline
What points will you cover? What are the headlines? Main goals and final conclusion?
Creating a clear roadmap and outline will help you once you actually create the content not just by taking the pain out of the process, but also by keeping you on track with the Topic you selected.
Once you’ve created the content it’s time to promote it and make it work for you. This is super important!
Your content is ready now what?
Promote and Distribute
You’ve created this amazing piece of content now it’s time to promote it. Share it on social media, email it to your list and generally spread it around the globe.
Here’s how I usually do it: I email the blog post out to my list as soon as it’s live and immediately share it on social media. Then I schedule it to go out on social media a week after I publish, two weeks and one month, this makes sure that your content works for you.
How did your post do? Look at things like visits, leads generated, people subscribed and shares and likes on social. Taking the time to look back on your content and how it did might be a drag but it will help you to continue to improve your work and content.
What is the hardest part of creating content for your business?