One of my favorite ways of learning new skills and hearing about what’s going on in the world of entrepreneurship are podcasts. With the travels ahead of me I’ve been stocking up on great podcasts to listen to and wanted to share some of my favorites with you. Enjoy!
My Absolute Favourite Podcasts on my List:
The Marketing in Yoga Pants Podcast
Brit Kolo brings us weekly interviews with Entrepreneurs and Business owners that are heartfelt and inspiring. If you’re looking to feel connected with other entrepreneurs and business owners this is the podcast for you!
Website | iTunes
Goal Digger – The Podcast
Jenna Kutcher is the kind of girl that will fill up your heart. In her podcasts, she shares heartfelt stories of both her life and her guests while still packing every episode with advice made just for you, the entrepreneur looking to reach your goals!
Website | iTunes
Online Marketing Made Easy
Whenever I need highly actionable marketing advice I turn to Amy. Amy Porterfield delivers every time, with expert interviews, actionable step by steps and a behind the scenes view of her business.
Website | iTunes
I’ll listen to these podcasts basically anywhere and anytime. Either while I’m working on repetitive tasks or when I’m doing housework like cleaning, ironing or cooking.
Tell me what are some of your favorites?
I often get asked how I stay productive. As a VA I need to jump between tasks rapidly, all while keeping an eye on my email. So today I wanted to let you in and show you what my day-to-day looks like.
First thing is first: Mental and Physical Wellbeing
This is probably the part of my routine that I need to work on the most as I don’t always do it. But when I do I always feel energized and centered throughout the day.
On an ideal day, I get up, drink a full glass of water and sit down to meditate for 10 min. I use the headspace app, they have some great meditation packs and you can use the apps free meditations.
Meditation is hard for me. Staying still for 10 min not thinking is one of the hardest things that I do every day, but even when I’m restless and not really focussed I feel that for the rest of the day my mind is focussed and calm on a level I just don’t reach when I don’t meditate.
I’m not a big fan of running or gyms, so instead of torturing myself I tune in to Yoga with Adrienne and do a 30 min yoga session. Of all the yoga teachers out there I really resonate with Adrienne’s style of fun and mindful yoga.
And if you think yoga isn’t exercise, think again. I’m always surprised the day after on how much my muscles feel sore from this seemingly easy and light exercise form. If you’re an introvert like me and being surrounded by sweaty humans is not your thing, then yoga might just be the right form of exercise for you.
Once the exercise is done I prepare my coffee and turn on the computer to start my day’s work.
Starting my workday on the right foot
Every day I start my workday exactly the same way. I turn on my computer and start by looking at:
- The news – Although not strictly necessary for my job I enjoy staying up to date on the news of the day and knowing what’s happening in the world.
- My Finances – Knowing what your money is doing for you on a daily basis is really important, after all, you’re only running a business if it’s making money.
- My Inbox – My inbox is pretty clean, I have a half a dozen newsletters that I subscribe to and read, most of my other emails are from clients, so I start my day by going over them and making sure that my inbox is clean and all client emails have been replied to.
Now that these items are out of the way it’s time to dive headfirst into my to-do list.
Staying productive through the day
Every Sunday (or if I’m honest Monday morning) I organize my tasks for the week on Trello so I know exactly what I need to do each day.
If you’re curious about Trello but haven’t been able to make it work for you then I highly recommend you check out the Trello for Business course by Think Creative Collective, this has changed the way I run my business and now Trello is where I keep everything in my life and business.
I use the Pomodoro technique to go through my daily to-do list. Splitting the day into 25min chunks has allowed me to move forward on big tasks without being crippled by the fear of having them take up the whole day.
At the end of the day, I go over my emails once more. Reply to all my client emails, and prepare the upcoming day. And then I breathe and relax, the day is done, tomorrow will be a new one!
What techniques do you use to be more productive during the day-to-day? Leave a comment below and let me know.
I’m a bit of an Instagram groupie, but Instagram isn’t one size fits all. Is it right for your business?
It may be tempting to dive headfirst into the new trends, no matter what they are. But I want to encourage you to take a step back and ask yourself: Is this right for me and my business?
Instagram is one of the fastest growing social platforms. It just reached 2 Million monthly advertisers. This makes it definitely a tempting platform to invest both time and money. But just because something is there doesn’t mean you should be using it.
How to see if Instagram is Right for Your Business
Here are 3 steps to decide whether you should be spending time on Instagram, or for that matter any platform.
1 – Is your client there?
The first thing you need to figure out when deciding whether to join a new platform or not is if your ideal client is even there.
Here’s some info about Instagram, who’s there and why:
People on Instagram are looking to be inspired and discover things that they care about.
There’re also over 15 million business profiles on the platform.
So chances are that your client is in there, but are they looking for your type of content? Are you looking to inspire your audience or offering a product that they care about? (I say product because Instagram is visual and it’s a lot easier to sell a product using images than a service).
2 – Do you have the ability to create the content?
Instagram is all about great images! So if you want to shine on Instagram you need to take a step back and think:
Can I create the content that I need for this platform?
If you want to be on Instagram you’ll need to be able to create or take:
- Engaging photos
- Inspirational images or graphics
And if you honestly don’t have the time or the ability to create this content consistently then maybe this isn’t the right platform for you.
3 – Are you getting clients through it?
When you’re growing your business this might not be a hard no, however, the amazing Brit Kolo from the Marketing in Yoga Pants Podcast made this point recently that hit home for me:
Focus on the places where you are already getting clients!
How do clients find you right now? Are they reaching you via referrals? Facebook groups? Guest posts?
However, you’re finding your clients right now should be your main focus. That doesn’t mean you can’t try new things but make sure you’re not forgetting the tried and true.
New technologies are always showing up. Learning to evaluate them as they come, and figure out if they’re right for your business will allow you to keep your focus where it needs to be.
What platforms have proven the most valuable for you at the moment? Looking for someone to help you show up more consistently? Send me a message.
If you ever wanted more social media engagement, then chances are you’ve asked yourself this question:
When should I be posting?
If you do a quick search in google you’ll find a dozen of articles filled with all the theories of when you should be posting on social media.
“Post in twitter before 11 AM, Facebook after 2 PM” and so on.. Let me be very clear this DOESN’T WORK!
These posting times are industry averages nothing more. They represent the average times when people are the most engaged in a given social network. Sounds good right?
Here’s why that doesn’t work:
Average times for social media engagement might not line up with the proper engagement for your specific business.
There’s no point in you posting before 11 AM on Twitter if your audience is only showing up at 2 PM. You need to post when your audience is paying attention. not when everyone else is.
So when should you be posting?
I’m glad you asked. The best time to post for your social media is when you get:
The Most Social Media Engagement on your Platform
Now, this doesn’t mean when most of your audience is online. It means posting when your audience has the bandwidth to respond and interact with your content.
Sometimes the times where you have more “traffic” in social media isn’t the best time for you to get engagement. People are seeing your post, they just don’t have the time to interact with it because there’s just too much going on.
To find your times of most engagement there’re a couple of strategies you can try:
- Look at your statistics and figure out when your times of peak engagement are (use the metric that is the most important for you, for example, likes, comments or clicks)
- Test different times (if your statistics aren’t helpful it might be because you haven’t found that golden time yet, keep experimenting!)
- Use Buffer (buffer has an automatic scheduling tool that goes offer your statistics and calculates the best times to post – this is a huge time saver!)
What’s the hardest part of planning your social media strategy for you?
I’ve said a couple of times before that Instagram stories are a great way to promote your offers. So here are three ways to do that!
If you’re not sure how to create an Instagram take a look at my how-to guide.
My top 3 ways to promote your offer on Instagram Stories:
Explain it all on Video
Tell people about your offer. Get on video and talk directly to your audience about what you’re offering and where they can go to learn more. You can do a live video or use the video feature on Instagram it’s up to you. When you’ve explained what your offer is to your audience send them over to your bio link to learn more and get in on the action!
Feature your landing page
You’ve worked hard on your landing page! I know you did! Take a picture of it with your phone (very meta I know) and let people know it’s live! Invite them to go check it out through the link in your bio.
Make a Series
This one can be a bit more work intensive but it doesn’t have to be. Create a series of pictures where you walk people through what your offer is and why they should get on it.
These are just 3 ways to share your offer with your audience using stories. Get inventive! And don’t feel like you have to use just one of these. In fact, I suggest you use all of them!
Go out to Instagram today and let people know what you’re up to!
Have I told you how much I love Instagram Stories? If you don’t know what Instagram stories are or how to create one, take a look at my blog post on how to create Instagram Stories here.
The number one question I hear from people is what should I post to my Instagram stories?
So today I wanted to go over my favorite types of Instagram stories and how you can use them for your business.
Practical tips and Tricks
Share your wisdom with your audience. Whether you’re making a quick video to let them know a new tactical tip for their life or taking a pic and sharing the step by step of making it happen you want to get practical.
Ask yourself: What could you teach your audience today? What piece of wisdom will you share?
Your Daily life
People want to know how you’re spending your days! They want to get to know you. Sharing bits and pieces of your day to day life with your audience will help you connect to them.
- Take a picture of your workspace,
- Share what you’re drinking today.
- Let us know where you are going today.
Challenges and Gifts
What can you give to your audience? Run a challenge. Ask people to message you with something that is of value for you for a chance to win something exciting. What are you going to give to your audience?
Promoting your offers and events
Please don’t forget this one! It’s the most important one! At the end of the day, people want to know what you’re up to. Do you have a new product or service out? Are you gathering up people for your new thing? Ask people to join!
Record a video! Share an image. And tell people where to go to get into the action!
If you’re looking to set up a strategy for your social media let’s talk! I want to help you get there!