You’ve heard a million times that you should be blogging. But what exactly does blogging do for your business?

There are two ways that blogging helps your business:

But a word to the wise, none of these work without consistency and marketing to back them up.

It helps you attract new people to your business.

By talking about what your an expert in you are giving people a reason to hang around your website come to visit and stick around for a while.

You’re also getting in front of a new pair of eyes. Either by ways of Search Engine Optimization and Social Media Engagement.

And you want more people seeing what you’re up to right? Because after all, that’s how you get clients, spread your message and grow your business. Blogging will allow you to do this by helping you reach new people that are already interested in what you’re talking about.

 

And it helps you convert people into loyal followers and clients.

If you’re being consistent with your blog, and the quality of your content that’s when people stick around. You want people to show up, again and again, to read your content so that you can create a relationship.

Delivering content of quality consistently is how you convert visitors into loyal followers. Once you have loyal followers that’s when you get to ask them to buy from you. And that’s how you get new clients from blogging!

At the end of the day, blogging is a way to establish yourself as an authority in your field. If you’re looking for the support to make your blog content work for you, let’s talk.


Also published on Medium.

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