If you ever wanted more social media engagement, then chances are you’ve asked yourself this question:
When should I be posting?
If you do a quick search in google you’ll find a dozen of articles filled with all the theories of when you should be posting on social media.
“Post in twitter before 11 AM, Facebook after 2 PM” and so on.. Let me be very clear this DOESN’T WORK!
These posting times are industry averages nothing more. They represent the average times when people are the most engaged in a given social network. Sounds good right?
Here’s why that doesn’t work:
Average times for social media engagement might not line up with the proper engagement for your specific business.
There’s no point in you posting before 11 AM on Twitter if your audience is only showing up at 2 PM. You need to post when your audience is paying attention. not when everyone else is.
So when should you be posting?
I’m glad you asked. The best time to post for your social media is when you get:
The Most Social Media Engagement on your Platform
Now, this doesn’t mean when most of your audience is online. It means posting when your audience has the bandwidth to respond and interact with your content.
Sometimes the times where you have more “traffic” in social media isn’t the best time for you to get engagement. People are seeing your post, they just don’t have the time to interact with it because there’s just too much going on.
To find your times of most engagement there’re a couple of strategies you can try:
- Look at your statistics and figure out when your times of peak engagement are (use the metric that is the most important for you, for example, likes, comments or clicks)
- Test different times (if your statistics aren’t helpful it might be because you haven’t found that golden time yet, keep experimenting!)
- Use Buffer (buffer has an automatic scheduling tool that goes offer your statistics and calculates the best times to post – this is a huge time saver!)
What’s the hardest part of planning your social media strategy for you?
I’ve said a couple of times before that Instagram stories are a great way to promote your offers. So here are three ways to do that!
If you’re not sure how to create an Instagram take a look at my how-to guide.
My top 3 ways to promote your offer on Instagram Stories:
Explain it all on Video
Tell people about your offer. Get on video and talk directly to your audience about what you’re offering and where they can go to learn more. You can do a live video or use the video feature on Instagram it’s up to you. When you’ve explained what your offer is to your audience send them over to your bio link to learn more and get in on the action!
Feature your landing page
You’ve worked hard on your landing page! I know you did! Take a picture of it with your phone (very meta I know) and let people know it’s live! Invite them to go check it out through the link in your bio.
Make a Series
This one can be a bit more work intensive but it doesn’t have to be. Create a series of pictures where you walk people through what your offer is and why they should get on it.
These are just 3 ways to share your offer with your audience using stories. Get inventive! And don’t feel like you have to use just one of these. In fact, I suggest you use all of them!
Go out to Instagram today and let people know what you’re up to!
I’m getting ready for a 10 day trip to Prague and the Czech Republic, It’s going to be fun and also a challenge it’s the first time I’m traveling since starting my business. So here are my travel essentials for having a great trip, no matter where you are going.
Travel Essentials that I couldn’t travel without:
An awesome backpack
Having a bag that you can carry comfortably and for a long time is important but you also want it to be practical so you can access all your important things easily. I’m absolutely in love with my Everyday Backpack from Peak Design, if you’re looking for a great bag for your travels this is it.
Extra energy (a power bank)
You know that it’s going to be a long day until you arrive at the hostel and the last thing you want is for your phone battery to die out. That’s why I got myself a power bank so that no matter what I can recharge my devices and stay connected to the world.
A great book
I’ll most likely be powering up during the flight and working but having a book with me is a must have for those moments where you just want a few minutes away from the screen to relax and rest.
I forgot these once. No headphones 6 hours of flight and I swear to god I almost went nuts. You don’t want to forget your headphones when you’re traveling, how else will you listen to your favorite podcasts?
These are a must! I once saw a woman boarding the plane with stilettos and all I kept asking myself was why? Why would you do that to yourself? You’re going to spend most of your day on them so find something comfy but not too hot that you can take to the airport without having to take them off at the security checkpoint.
So tell me what can’t you travel without? I’d love to hear your travel essentials!
Have I told you how much I love Instagram Stories? If you don’t know what Instagram stories are or how to create one, take a look at my blog post on how to create Instagram Stories here.
The number one question I hear from people is what should I post to my Instagram stories?
So today I wanted to go over my favorite types of Instagram stories and how you can use them for your business.
Practical tips and Tricks
Share your wisdom with your audience. Whether you’re making a quick video to let them know a new tactical tip for their life or taking a pic and sharing the step by step of making it happen you want to get practical.
Ask yourself: What could you teach your audience today? What piece of wisdom will you share?
Your Daily life
People want to know how you’re spending your days! They want to get to know you. Sharing bits and pieces of your day to day life with your audience will help you connect to them.
- Take a picture of your workspace,
- Share what you’re drinking today.
- Let us know where you are going today.
Challenges and Gifts
What can you give to your audience? Run a challenge. Ask people to message you with something that is of value for you for a chance to win something exciting. What are you going to give to your audience?
Promoting your offers and events
Please don’t forget this one! It’s the most important one! At the end of the day, people want to know what you’re up to. Do you have a new product or service out? Are you gathering up people for your new thing? Ask people to join!
Record a video! Share an image. And tell people where to go to get into the action!
If you’re looking to set up a strategy for your social media let’s talk! I want to help you get there!
Finding ideas for your next blog post can seem like a daunting process at times. So today I wanted to share with you, my little secret place to find content ideas. You’ll never guess it!
But first let’s review why content is so important:
The content you create for your site, blog and social media is one of the main ways you can show your audience and clients that you know what you’re talking about. It helps you create a sense of authority in your field.
But content only works when you write for your audience and in a way, they will understand. But how do you find out what your audience wants you to talk about?
Here’s my secret weapon for finding great content ideas
What can be a better way to find out what your audience wants you to talk about than actually talking to them? Next time you answer someone’s question in a Facebook Group think to yourself: can I write a piece of content around this topic.
So tell me what is a question you’ve been answering online and how can you use it to create a piece of content for your business?
We’ve all heard it before. Automating processes and systems is vital for growing your business and creating more time in your day. The question is what should you be automating first?
The best place to start with automating or outsourcing your business is by passing along tasks take up a lot of time but don’t require executive decision making.
I’d suggest starting with content distribution.
Why content distribution?
Creating quality content is one of the most important parts of running your business and this is something I wouldn’t recommend outsourcing unless you’re working with an amazing copywriter that truly gets your brand. But distributing that content is another thing.
Think about it: You’ve spent hours writing your new blog post and you’re finally done. What if instead of now spending another hour adding it to your site, sharing it on social and optimizing SEO you could just send it to your VA and have them do all of that for you? How would that feel?
These are the things that if you start automating you can then focus on growth.
Ready to automate your content distribution? Let’s chat!
You’ve heard a million times that you should be blogging. But what exactly does blogging do for your business?
There are two ways that blogging helps your business:
But a word to the wise, none of these work without consistency and marketing to back them up.
It helps you attract new people to your business.
By talking about what your an expert in you are giving people a reason to hang around your website come to visit and stick around for a while.
You’re also getting in front of a new pair of eyes. Either by ways of Search Engine Optimization and Social Media Engagement.
And you want more people seeing what you’re up to right? Because after all, that’s how you get clients, spread your message and grow your business. Blogging will allow you to do this by helping you reach new people that are already interested in what you’re talking about.
And it helps you convert people into loyal followers and clients.
If you’re being consistent with your blog, and the quality of your content that’s when people stick around. You want people to show up, again and again, to read your content so that you can create a relationship.
Delivering content of quality consistently is how you convert visitors into loyal followers. Once you have loyal followers that’s when you get to ask them to buy from you. And that’s how you get new clients from blogging!
At the end of the day, blogging is a way to establish yourself as an authority in your field. If you’re looking for the support to make your blog content work for you, let’s talk.
I want you to take back your Power. Find the head space to grow your business. And know that your power is always there for you to take.
In the OBM industry, it’s often said that we provide time savings to you. By doing the things you can’t or don’t know how to do. But let’s be honest, that’s not true!
Are we saving you time? Yes, of course, but it’s not because we are doing things you can’t do. You can figure out like to do absolutely anything! I know you can because you’re a smart, intelligent and determined woman!
The real value of an OBM and a VA isn’t the time saved, it’s the head space gained.
It’s allowing you to have the head space to focus on the opportunities that will grow your business. And create new opportunities for you and your business.
There’re plenty of things that you can figure out how to do. But they may not be the best use of your time. Having someone to support you with the day to day hustle will allow you to be more discerning on how you spend your time.
Making this clear to you, the difference between saving time and gaining head space is so important for me. Because even though time doesn’t stretch your head space is much more valuable.
When you hire someone to support you, you’re not giving your power away. You’re taking back the power to do what YOU know best.
Are you ready to focus on what you know best?
Instagram has been growing consistently for the past years. It’s an amazing tool and personally, it’s my favorite social media platform of the moment.
If you’re not on Instagram yet it’s time to get in there. And if you’ve been playing around with it, it’s time to get serious. Whether you’re a coach, infopreneur or you have a business that sells products then Instagram is the place to be.
And once you’re on Instagram it’s time to make the move to a business account.
Why you need an Instagram Business Account?
Business accounts have several benefits and I’m sure that as Instagram grows and develops more will come. In the meantime here are the top ones:
You now get a contact button right next to your follow button so that people can get in touch with you in more ways than just the link in your profile page. You can add your email and/or phone number here giving your audience a new way to reach out to you.
Finally, you get to see the results from your work without having to go over to some other platform to see your reach and impressions. With the business account, you’ll be able to see all the details of your Instagram Analytics right on the app.
Ads & Promotion
With the business account, you get to easily promote your posts on Instagram, create ads and manage them all from your phone.
Convinced? It’s time to make that switch so how do you go about it?
Switching to an Instagram Business Account
Switching to a Business account is real easy!
First go to your Profile page, on the top right corner click the three little dots to access your definitions. Scroll down to the Account menu and click: Switch to Business Profile
Follow the step by step process to create your business account, you’ll be asked to:
- Connect to your Facebook Business account
- and add your contact information
And that’s It you’re all done! You’ll now have access to your page statistics and all of the business tools features that I mentioned above.
So now that you have your Instagram Business Account how will you work to make Instagram a valuable tool in your business?
Why are you doing this? How does it support your Happiness?
Wheather you’re building a business, starting a movement, or donating your time, I want you to ask yourself:
Why am I doing this?
That’s the real question, isn’t it? Whatever you are building in your life that’s the question you need to ask yourself.
Why are you doing this whole “entrepreneur” thing? If you don’t have a real good reason for doing it then I can almost guarantee that it will be hard to keep it up. Being an entrepreneur isn’t easy so before you continue down this amazing journey I want you to ask yourself: why?
My why’s are Freedom and Service. The freedom to explore the world, meet new people and have fun doing it. And the ability to serve other women and entrepreneurs in creating a better world together.
We all need more freedom in our lives, the freedom to live life on our own terms, to follow our dreams, and create a better future. And claiming that freedom for ourselves is the first step in making the world a better place. Or how Linda Coussement from How it is to Be You so brilliantly puts it:
“When we take responsibility for our own happiness we can through, bring happiness to the world as a whole.”
(I’m paraphrasing here, but don’t take my word for it visit her site to learn more)
What is your Why? Or better yet what would bring you happiness? And in doing so bring about a better world.