We’ve all heard it before. Automating processes and systems is vital for growing your business and creating more time in your day. The question is what should you be automating first?
The best place to start with automating or outsourcing your business is by passing along tasks take up a lot of time but don’t require executive decision making.
I’d suggest starting with content distribution.
Why content distribution?
Creating quality content is one of the most important parts of running your business and this is something I wouldn’t recommend outsourcing unless you’re working with an amazing copywriter that truly gets your brand. But distributing that content is another thing.
Think about it: You’ve spent hours writing your new blog post and you’re finally done. What if instead of now spending another hour adding it to your site, sharing it on social and optimizing SEO you could just send it to your VA and have them do all of that for you? How would that feel?
These are the things that if you start automating you can then focus on growth.
Ready to automate your content distribution? Let’s chat!
You’ve heard a million times that you should be blogging. But what exactly does blogging do for your business?
There are two ways that blogging helps your business:
But a word to the wise, none of these work without consistency and marketing to back them up.
It helps you attract new people to your business.
By talking about what your an expert in you are giving people a reason to hang around your website come to visit and stick around for a while.
You’re also getting in front of a new pair of eyes. Either by ways of Search Engine Optimization and Social Media Engagement.
And you want more people seeing what you’re up to right? Because after all, that’s how you get clients, spread your message and grow your business. Blogging will allow you to do this by helping you reach new people that are already interested in what you’re talking about.
And it helps you convert people into loyal followers and clients.
If you’re being consistent with your blog, and the quality of your content that’s when people stick around. You want people to show up, again and again, to read your content so that you can create a relationship.
Delivering content of quality consistently is how you convert visitors into loyal followers. Once you have loyal followers that’s when you get to ask them to buy from you. And that’s how you get new clients from blogging!
At the end of the day, blogging is a way to establish yourself as an authority in your field. If you’re looking for the support to make your blog content work for you, let’s talk.
I want you to take back your Power. Find the head space to grow your business. And know that your power is always there for you to take.
In the OBM industry, it’s often said that we provide time savings to you. By doing the things you can’t or don’t know how to do. But let’s be honest, that’s not true!
Are we saving you time? Yes, of course, but it’s not because we are doing things you can’t do. You can figure out like to do absolutely anything! I know you can because you’re a smart, intelligent and determined woman!
The real value of an OBM and a VA isn’t the time saved, it’s the head space gained.
It’s allowing you to have the head space to focus on the opportunities that will grow your business. And create new opportunities for you and your business.
There’re plenty of things that you can figure out how to do. But they may not be the best use of your time. Having someone to support you with the day to day hustle will allow you to be more discerning on how you spend your time.
Making this clear to you, the difference between saving time and gaining head space is so important for me. Because even though time doesn’t stretch your head space is much more valuable.
When you hire someone to support you, you’re not giving your power away. You’re taking back the power to do what YOU know best.
Are you ready to focus on what you know best?
Do you ever feel like you’re doing it all alone? I know I did! Being an entrepreneur is a roller coaster ride. Filled with challenges and tech pot holes and bad sales day, and so much more. And some days you really just need a girlfriend that will hear you out and help you get cracking. One of the things that have helped me the most through these bad days has been masterminds. And you haven’t joined a mastermind then I have the one for you!
You must be asking yourself: what the hell is a mastermind?
A mastermind is basically a virtual posy for your business. Your own little group of girlfriends that are there to support you and help you grow your business. Face the challenges being an entrepreneur and change the world.
What would it feel like to you if whenever you had a business hiccup that you needed to talk through you had a group of trusted friends that you could turn to for help, support and most importantly answers?
It would be amazing right?!
I’ve been a part of some amazing masterminds in the past. So when I started to look at new ways to serve you amazing ladies, I knew this was something that I wanted to do for you.
So if you’re ready to start Owning your Power with other amazing ladies at your back then take a look at my new Business Building Mastermind. We are getting started in September and right now there are only 12 spots open. So don’t waste any more time and take a look at it here. Can’t wait to see you there!
Instagram has been growing consistently for the past years. It’s an amazing tool and personally, it’s my favorite social media platform of the moment.
If you’re not on Instagram yet it’s time to get in there. And if you’ve been playing around with it, it’s time to get serious. Whether you’re a coach, infopreneur or you have a business that sells products then Instagram is the place to be.
And once you’re on Instagram it’s time to make the move to a business account.
Why you need an Instagram Business Account?
Business accounts have several benefits and I’m sure that as Instagram grows and develops more will come. In the meantime here are the top ones:
You now get a contact button right next to your follow button so that people can get in touch with you in more ways than just the link in your profile page. You can add your email and/or phone number here giving your audience a new way to reach out to you.
Finally, you get to see the results from your work without having to go over to some other platform to see your reach and impressions. With the business account, you’ll be able to see all the details of your Instagram Analytics right on the app.
Ads & Promotion
With the business account, you get to easily promote your posts on Instagram, create ads and manage them all from your phone.
Convinced? It’s time to make that switch so how do you go about it?
Switching to an Instagram Business Account
Switching to a Business account is real easy!
First go to your Profile page, on the top right corner click the three little dots to access your definitions. Scroll down to the Account menu and click: Switch to Business Profile
Follow the step by step process to create your business account, you’ll be asked to:
- Connect to your Facebook Business account
- and add your contact information
And that’s It you’re all done! You’ll now have access to your page statistics and all of the business tools features that I mentioned above.
So now that you have your Instagram Business Account how will you work to make Instagram a valuable tool in your business?
If you know a little bit about me you might know that I studied and worked as a web designer for many years. But after I left my corporate job I stopped doing web design.
Why did I stop? It stopped feeling like it was of service to my clients.
Now don’t get me wrong. Website Design is a wonderful and complicated beast. And it’s undoubtedly necessary for growing your business, just ask the amazing Rachael Kay Albers, she knows her stuff!
But after years of working at an agency where all we did was design site, I was tired of watching client, after client, create websites that fell flat on their faces, that didn’t have any real strategy behind them and that ultimately didn’t create any value for the client or their company, I was done!
The truth is you might not need a professionally designed website just yet.
Before you go and hire a web designer and spend thousands on creating a top notch professional website, ask yourself:
- Do you know what you want to sell and to who?
- Have you defined your brand and brand messaging?
- Do you have an idea of the path or funnel your clients will follow to buy from you?
If you don’t have these points figured out yet it’s definitely too early to hire a web designer. But that doesn’t mean you can’t get an extra pair of hands to help you out.
I know that looking at those three bullet points above can be daunting and you can’t even begin to figure out how to create a funnel for your business. But it doesn’t need to be scary! The trick is to chop these tasks down into manageable bite size actions and create a plan for getting them done!
Why don’t I do web design? Because I much rather help you get all the pieces of your business running smoothly. So that you can grow with confidence!
Are you ready to grow your business and change the world? If you’re looking for someone to help you break down these big tasks and get them done with you then let’s chat.
Why are you doing this? How does it support your Happiness?
Wheather you’re building a business, starting a movement, or donating your time, I want you to ask yourself:
Why am I doing this?
That’s the real question, isn’t it? Whatever you are building in your life that’s the question you need to ask yourself.
Why are you doing this whole “entrepreneur” thing? If you don’t have a real good reason for doing it then I can almost guarantee that it will be hard to keep it up. Being an entrepreneur isn’t easy so before you continue down this amazing journey I want you to ask yourself: why?
My why’s are Freedom and Service. The freedom to explore the world, meet new people and have fun doing it. And the ability to serve other women and entrepreneurs in creating a better world together.
We all need more freedom in our lives, the freedom to live life on our own terms, to follow our dreams, and create a better future. And claiming that freedom for ourselves is the first step in making the world a better place. Or how Linda Coussement from How it is to Be You so brilliantly puts it:
“When we take responsibility for our own happiness we can through, bring happiness to the world as a whole.”
(I’m paraphrasing here, but don’t take my word for it visit her site to learn more)
What is your Why? Or better yet what would bring you happiness? And in doing so bring about a better world.
We used to say “Content is King”, and although that catch phrase has gone out of fashion content is still an important part of your marketing strategy. For that reason, you should always be strategic when creating content for your business.
What to keep in mind when creating content:
Never, ever, forget your audience. They’re the reason why you create content and you should always be crystal clear for who you’re creating that content.
Before creating a new piece of content take a step back and look at who your audience is how you can best serve it.
Select a clear and specific topic for your content piece. This is vital for two different reasons: First, because having a specific topic that you’re covering will instantly make it more relevant. And Second, because once you know what you’ll be talking about you’ll know who you’ll be talking about. Is this someone who’s just finding out about you and what you do? Someone looking for ways to fix a specific problem? Or is it someone ready to invest in you and your business?
Knowing what your client is looking for will help you craft content that is just right for this person and where they are right now. And doing this right is what builds loyalty.
Make an Outline
What points will you cover? What are the headlines? Main goals and final conclusion?
Creating a clear roadmap and outline will help you once you actually create the content not just by taking the pain out of the process, but also by keeping you on track with the Topic you selected.
Once you’ve created the content it’s time to promote it and make it work for you. This is super important!
Your content is ready now what?
Promote and Distribute
You’ve created this amazing piece of content now it’s time to promote it. Share it on social media, email it to your list and generally spread it around the globe.
Here’s how I usually do it: I email the blog post out to my list as soon as it’s live and immediately share it on social media. Then I schedule it to go out on social media a week after I publish, two weeks and one month, this makes sure that your content works for you.
How did your post do? Look at things like visits, leads generated, people subscribed and shares and likes on social. Taking the time to look back on your content and how it did might be a drag but it will help you to continue to improve your work and content.
What is the hardest part of creating content for your business?
You have real POWER within you! As a human being on this earth, I know that you have the power to shape your world and the reality around you. We all do.
If you knew you could change the world how would you change it? How would you use your power?
Because you can! You can change the world, shape your reality and make a difference.
The way you lead your life will make a difference in the way the people around you see the world. You’ll shape their views of what is possible and realistic. You’ll show them just how much impact one person can have in the world and that will create a ripple effect that will make a real difference.
So take a deep breath and tell me:
How are you changing the world?
Just stop! I’m serious you need to stop saying to yourself and the world that you can’t figure stuff out. It is limiting your ability to grow and create a business that you’ll fall in love with.
Like the brilliant Marie Forleo says everything is figureoutable! You can figure it out!
Now don’t get me wrong, I know that some things can be hard. Some things are harder than others to learn and sifting through code to figure out how to get that youtube verified thing working can be frustrating. But that doesn’t mean that you can’t learn them! Or that you can’t figure it out!
When you say that you’ll never be able to figure out how to create a landing page for your business, or a Facebook ad or an email automation. You’re taking away your own power.
Here’s what I mean by that:
When you completely give up on learning a new skill you are closing yourself up to all that that learning experience would bring to you. Including realizing the full potential of this new tool and how you could fully use it.
Here’s the truth: if you really wanted to learn these things you could! What’s really happening is that you don’t want to invest the time to learn it. And that’s fine! In fact learning what to delegate and what to learn how to do yourself is the most important thing you’ll do for your business.
My point: Should you delegate? Yes definitely! Delegating is vital for your business! But never give away your power.
Always remember that you can always learn to do it yourself!